![gay pride rainbow oreo gay pride rainbow oreo](https://www.oreo.com/media/wysiwyg/OREOJunePride_KeyVisual_Desktop.png)
The post on Oreo’s Facebook page encouraged a high-volume debate rife with misspellings, indignation and hysterical punctuation. That intersection of fun and loyalty is important to get to.”
#GAY PRIDE RAINBOW OREO UPDATE#
They keep it relevant but update it to connect to different audiences. “Google’s already changing their iconography constantly. “Companies are looking at the reputation leaders of today, the Googles of the world,” Witeck says. Last month, Gap put two young gentlemen inside one snug gray T-shirt next to the words “Be One.” In March, Ben and Jerry’s released an ice cream pint called “Apple-y Ever After” whose container depicted a tuxedoed pair atop a rainbow-ribboned cake. Penney, after enduring fringe criticism for enlisting Ellen DeGeneres as a spokeswoman in February, doubled down with a Father’s Day advertisement featuring two fathers and their children dressed in sensible shorts and bright-colored polo shirts.
![gay pride rainbow oreo gay pride rainbow oreo](https://res.cloudinary.com/graham-media-group/image/fetch/f_auto/q_auto/c_thumb,w_700/https://arc-anglerfish-arc2-prod-gmg.s3.amazonaws.com/public/3OCS6YN5YFC7JMYMNLTXGETUIQ.jpg)
There has been a lot of buzz about the image, and it shows how relevant OREO is to people even after 100 years.”Ī cultural moment - galvanized politically by President Obama’s May endorsement of same-sex marriage - is being validated and exploited economically by big business over and over again. We feel the OREO ad is a fun reflection of our values. “Kraft Foods has a proud history of celebrating diversity and inclusiveness. Maglaris, associate director of corporate affairs for Kraft, in an e-mail that toes the company’s sunny line. “We are excited to illustrate what is making history today in a fun and playful way,” says Basil T. Inclusion of demographics breeds profusion of message. A rainbow Oreo endears itself to the LGBT community and its straight allies. Nevertheless, the graphic, like all advertising, plays on consumers’ emotions.
#GAY PRIDE RAINBOW OREO FREE#
The graphic was posted Monday evening on Oreo’s Facebook page and drew more than 52,000 shares and 177,000 likes in 24 hours - a robust social-media response that amounts to free advertising for Oreo, which is made by Nabisco, which is a subsidiary of Kraft Foods, which, with annual revenue of $54.4 billion, is the planet’s second-largest food company and doesn’t really need your pro-bono assistance with brand expansion. At long last! Equality under commercialization. If you’re going to refuse to give your money to Kraft Foods, what about Levis, Nike and Google? What’s that you say? You’ll just use Bing as your search engine? Guess again….The rainbow-colored Oreo graphic unveiled for LGBT Pride Month proves at least one thing: Gays are just as susceptible to clever marketing as straights. Somebody might want to explain to these bigoted asshats that there are some other LGBT-friendly companies who they might want to include in their boycotts. Kudos to them for hiring marketing professionals who know which way the wind is blowing. Note to Kraft Foods, even a limited edition of the pride Oreos would make millions.Ĭonsidering that these newly-minted Oreo haters (whose number apparently include Jesus himself) were interested enough in fuckin’ Oreo cookies to follow them on Facebook in the first place, I really can’t imagine that many of them will continue their goofball boycotts for very long.īig win for Kraft Foods. I wanted to make Slutty Brownies with them. Fine print under the picture reads: “Made with creme colors that do not exist.” I was disappointed to find out that it was not happening. Christians opposing same-sex marriage cited Romans 1 (“Males committed indecent acts with males, and received within themselves the appropriate penalty for their perversion”).Īnd cookie fiends were more concerned with what the graphic means for their dessert options: “So like are we actually getting rainbow Oreos?” One commenter: “this is absolutely disgusting!!! Vote with your dollar, I will NEVER buy anything Kraft Foods again.”Īnother: “Don’t worry about them people boycotting you Oreo - I never bought a single cookie from you and now I will.”Ĭhristians with no objection to same-sex marriage dunked the issue in Matthew 7 (“Judge not, that ye be not judged”). All it took was Kraft Foods merely posting an illustration of its Oreo brand cookies in the “pride” colors of the gay rights movement on their Facebook page, and this brought out the wingnut hater bots.